Uganda · Open market · Operating partnership

Uganda wrote sign language into its Constitution in 1995. The newscasts still owe it.

Access on this page: Signed: Ugandan Sign Language — pending How this page is tested

This page in sign language

Signed end to end by a Deaf creator, credited by name. International Sign on the global site; your national sign language on your country page.

Ugandan Sign Language Captions + transcript ship with the video.

ally is a platform where creators make sign language, captions and audio description — and one API delivers it to any screen. We are looking for the partner who will build the Ugandan operation with us.

Why we are looking for a partner

One partner video — spoken, captioned and signed by a creator we already work with. It is shared across every open-market page. We do not fake a local signer to look established here.

International Sign Captions + transcript ship with the video. Read this instead

The people

Among the first constitutions in the world to recognise sign language.

Uganda's sign language is Ugandan Sign Language (USL). The 1995 Constitution's Objective XXIV directs the State to promote the development of a sign language for the Deaf — a recognition won by the Uganda National Association of the Deaf and among the first anywhere. The Persons with Disabilities Act 2020, section 12(4), requires every television station to provide sign language insets in all newscasts.

In plain words

Below is who lives here and what reaches them. Every number on this page is a research seed, not an audited claim — we mark them, rather than publish numbers we cannot yet stand behind.

Deaf and hard of hearing
Being sourced
Blind and low vision
Being sourced
USL interpreters
Being sourced

Why captions alone do not close this gap → Why sign language

The mandate

The mandate is the market.

Obligated buyers: every television station under section 12(4), public institutions and government functions under the Act's sign-language promotion duty, and the State under Objective XXIV.

The gap

Compliant isn't the same as understood.

Uganda's duty is explicit and unenforced: 'all newscasts' is the law, many stations carry none, and no licence has been suspended. The gap is not the statute, which is among the clearest on this site, but the consequence. A partner who can supply the insets removes the excuse a regulator has accepted for five years.

What we bring

A model already running, receipts attached.

These are patterns, not promises — each one happened somewhere, and each carries its source. The place is abstracted because the pattern is what transposes.

Pattern

A city writes access into law

A replicable template: the ordinance language, the budget logic and the service behind it travel together. Any city can copy it.

Two city ordinances — one on healthcare accessibility, one on cinema accessibility — have passed first reading, with ally as technical partner.

Receipt: Parañaque City Council records

Where this is happening

Pattern

Public research money de-risks the build

The platform exists before the first contract. Buyers pay for a service, not for research.

ally's pre-operating research and development was supported by a national science research grant and a city government grant.

Receipt: company fact

Where this is happening

Pattern

A school community, signed

Real usage, real feedback, and the model for any school or district that wants signed content on what students already watch.

A telco-funded 2021 pilot brought the platform to a Deaf school community of about 800 users.

Receipt: company fact

Where this is happening

We publish our signals — including the zeros — on the impact page.

The partnership

What a partnership looks like

We bring

  • The platform and the API
  • The creator playbook and the content engine
  • The compliance-to-comprehension playbook, proven city by city
  • The brand, the training, and the patent-pending cinema line

You bring

  • Standing in Uganda — with government, broadcasters, or the Deaf community
  • Operating capacity and local relationships
  • Market investment
  • The ambition to run a market of this size

The structure is a licensed market operation, built with the local community. Terms are discussed directly.

The playbook

The first year, transposed from home

  1. One television station or the public broadcaster. Start where the mandate and the budget already meet — a station in breach of section 12(4) that would rather comply than be the first to lose a licence.
  2. One service line, visibly delivered. USL and captions where people actually meet the state or the screen.
  3. Receipts. Delivered minutes, served people, paid creators — published, including the zeros.
  4. Renewal, then replication. What works once travels: One national broadcaster, a dozen private stations, 135 districts.

The partner

Who we're looking for

Operators with standing in accessibility, media, telecom, or government services. Deaf-led organisations and entrepreneurs are explicitly welcome — the best operator of an accessibility market may come from the community itself. Investors are welcome alongside an operator, or to introduce one.

Why now

The clock is already running.

The 2020 Act is five years old and the breach is public — reported in the press in September 2025. Enforcement, when it comes, will need a supplier. A partner with USL delivery ready is the difference between a licence suspension and a signed bulletin.

Next step

Open the conversation

Write to us — by form, by email, or with a signed or spoken video message. From there: an introductory call, an NDA, the Ugandan market dossier, then terms.

Questions

Asked honestly, answered honestly

Are you operating in Uganda today?
No. That is the point of this page. We claim no local presence, no local staff and no local creators here — the opening is what we are describing.
What does a partnership include?
The platform, the playbook, the brand, and our team beside yours, under a licensed market structure whose terms we discuss directly.
What happens after I write?
A call within days. Then an NDA, the full market dossier, and a decision made in weeks rather than quarters.
We're a platform or a broadcaster, not a partner — can you serve us directly?
Yes. That is the platform, and it does not wait for a market partner.