Kenya · Open market · Operating partnership

Kenya's news has signed by law since 2016. The rest of the screen is open.

Access on this page: Signed: Kenyan Sign Language — pending How this page is tested

This page in sign language

Signed end to end by a Deaf creator, credited by name. International Sign on the global site; your national sign language on your country page.

Kenyan Sign Language Captions + transcript ship with the video.

ally is a platform where creators make sign language, captions and audio description — and one API delivers it to any screen. We are looking for the partner who will build the Kenyan operation with us.

Why we are looking for a partner

One partner video — spoken, captioned and signed by a creator we already work with. It is shared across every open-market page. We do not fake a local signer to look established here.

International Sign Captions + transcript ship with the video. Read this instead

The people

A sign language written into the Constitution — and into Parliament.

Kenya's sign language is Kenyan Sign Language (KSL). The 2010 Constitution tells the State to promote it (Article 7) and makes it an official language of Parliament alongside Kiswahili and English (Article 120). The Programming Code has required 100% signing of news, national events and emergencies since 1 July 2016, and every major station complied. The Persons with Disabilities Act 2025 extends the duty to every public and private institution.

In plain words

Below is who lives here and what reaches them. Every number on this page is a research seed, not an audited claim — we mark them, rather than publish numbers we cannot yet stand behind.

Deaf and hard of hearing
Being sourced
Blind and low vision
Being sourced
KSL interpreters
Being sourced

Why captions alone do not close this gap → Why sign language

The mandate

The mandate is the market.

Obligated buyers: all broadcasters under the Programming Code, public and private institutions under the Persons with Disabilities Act 2025, learning institutions required to teach KSL, and the national and county governments the Act binds.

The gap

Compliant isn't the same as understood.

Kenya is the rare market where the broadcast duty is delivered: the bulletin signs. Everything the 2025 Act now reaches — service counters, classrooms, private institutions — has no supply behind it, and the Act is unfunded until budgets follow. A partner arrives in a country that has already proved it will enforce, with the next duty freshly written.

What we bring

A model already running, receipts attached.

These are patterns, not promises — each one happened somewhere, and each carries its source. The place is abstracted because the pattern is what transposes.

Pattern

A city writes access into law

A replicable template: the ordinance language, the budget logic and the service behind it travel together. Any city can copy it.

Two city ordinances — one on healthcare accessibility, one on cinema accessibility — have passed first reading, with ally as technical partner.

Receipt: Parañaque City Council records

Where this is happening

Pattern

Public research money de-risks the build

The platform exists before the first contract. Buyers pay for a service, not for research.

ally's pre-operating research and development was supported by a national science research grant and a city government grant.

Receipt: company fact

Where this is happening

Pattern

A school community, signed

Real usage, real feedback, and the model for any school or district that wants signed content on what students already watch.

A telco-funded 2021 pilot brought the platform to a Deaf school community of about 800 users.

Receipt: company fact

Where this is happening

We publish our signals — including the zeros — on the impact page.

The partnership

What a partnership looks like

We bring

  • The platform and the API
  • The creator playbook and the content engine
  • The compliance-to-comprehension playbook, proven city by city
  • The brand, the training, and the patent-pending cinema line

You bring

  • Standing in Kenya — with government, broadcasters, or the Deaf community
  • Operating capacity and local relationships
  • Market investment
  • The ambition to run a market of this size

The structure is a licensed market operation, built with the local community. Terms are discussed directly.

The playbook

The first year, transposed from home

  1. One county government or one broadcaster. Start where the mandate and the budget already meet — a county implementing the 2025 Act, or a station extending signing beyond the bulletin it already delivers.
  2. One service line, visibly delivered. KSL and captions where people actually meet the state or the screen.
  3. Receipts. Delivered minutes, served people, paid creators — published, including the zeros.
  4. Renewal, then replication. What works once travels: 47 counties, each a government the 2025 Act binds.

The partner

Who we're looking for

Operators with standing in accessibility, media, telecom, or government services. Deaf-led organisations and entrepreneurs are explicitly welcome — the best operator of an accessibility market may come from the community itself. Investors are welcome alongside an operator, or to introduce one.

Why now

The clock is already running.

The 2025 Act came into force on 27 May 2025 and puts a duty on every institution to accept and facilitate KSL. The country already enforced its broadcast rule in 2016 within a year. A partner who brings supply at scale meets a state with a record of enforcing what it writes.

Next step

Open the conversation

Write to us — by form, by email, or with a signed or spoken video message. From there: an introductory call, an NDA, the Kenyan market dossier, then terms.

Questions

Asked honestly, answered honestly

Are you operating in Kenya today?
No. That is the point of this page. We claim no local presence, no local staff and no local creators here — the opening is what we are describing.
What does a partnership include?
The platform, the playbook, the brand, and our team beside yours, under a licensed market structure whose terms we discuss directly.
What happens after I write?
A call within days. Then an NDA, the full market dossier, and a decision made in weeks rather than quarters.
We're a platform or a broadcaster, not a partner — can you serve us directly?
Yes. That is the platform, and it does not wait for a market partner.