United Arab Emirates · Open market · Operating partnership

The UAE has a Cabinet-adopted sign language dictionary. No screen is required to use it.

Access on this page: Signed: Emirati Sign Language — pending How this page is tested

This page in sign language

Signed end to end by a Deaf creator, credited by name. International Sign on the global site; your national sign language on your country page.

Emirati Sign Language Captions + transcript ship with the video.

ally is a platform where creators make sign language, captions and audio description — and one API delivers it to any screen. We are looking for the partner who will build the Emirati operation with us.

Why we are looking for a partner

One partner video — spoken, captioned and signed by a creator we already work with. It is shared across every open-market page. We do not fake a local signer to look established here.

International Sign Captions + transcript ship with the video. Read this instead

The people

A language standardised by its own Deaf community, with the Cabinet's stamp.

The UAE's sign language is Emirati Sign Language. In 2018 the Zayed Higher Organization for People of Determination, working with eight authorities and sixty Deaf people and specialists, compiled its first dictionary — about 5,000 signs — to standardise the language, teach it and train interpreters; the Cabinet adopted it. It is the UAE's answer to the 'unified' Arab sign language that Deaf communities across the region say they cannot understand.

In plain words

Below is who lives here and what reaches them. Every number on this page is a research seed, not an audited claim — we mark them, rather than publish numbers we cannot yet stand behind.

Deaf and hard of hearing
Being sourced
Blind and low vision
Being sourced
Emirati Sign Language interpreters
Being sourced

Why captions alone do not close this gap → Why sign language

The mandate

The mandate is the market.

Obligated buyers: federal and emirate-level public services under Federal Law No. 29 of 2006, and the media, transport and service sectors the UAE's national policy for people of determination addresses.

The gap

Compliant isn't the same as understood.

Emirati compliance is a reference without a duty: the dictionary exists and Federal Law No. 29 of 2006 guarantees rights, but nothing requires a signed bulletin, a captioned film or a described programme. Media in the UAE is regional and well resourced; access in Emirati Sign Language is absent from almost all of it. The gap is a supply of trained signers using the Cabinet's own dictionary.

What we bring

A model already running, receipts attached.

These are patterns, not promises — each one happened somewhere, and each carries its source. The place is abstracted because the pattern is what transposes.

Pattern

A city writes access into law

A replicable template: the ordinance language, the budget logic and the service behind it travel together. Any city can copy it.

Two city ordinances — one on healthcare accessibility, one on cinema accessibility — have passed first reading, with ally as technical partner.

Receipt: Parañaque City Council records

Where this is happening

Pattern

Public research money de-risks the build

The platform exists before the first contract. Buyers pay for a service, not for research.

ally's pre-operating research and development was supported by a national science research grant and a city government grant.

Receipt: company fact

Where this is happening

Pattern

A school community, signed

Real usage, real feedback, and the model for any school or district that wants signed content on what students already watch.

A telco-funded 2021 pilot brought the platform to a Deaf school community of about 800 users.

Receipt: company fact

Where this is happening

We publish our signals — including the zeros — on the impact page.

The partnership

What a partnership looks like

We bring

  • The platform and the API
  • The creator playbook and the content engine
  • The compliance-to-comprehension playbook, proven city by city
  • The brand, the training, and the patent-pending cinema line

You bring

  • Standing in United Arab Emirates — with government, broadcasters, or the Deaf community
  • Operating capacity and local relationships
  • Market investment
  • The ambition to run a market of this size

The structure is a licensed market operation, built with the local community. Terms are discussed directly.

The playbook

The first year, transposed from home

  1. One emirate or one broadcaster. Start where the mandate and the budget already meet — a media free zone's flagship channel, or an emirate government implementing the national policy.
  2. One service line, visibly delivered. ESL and captions where people actually meet the state or the screen.
  3. Receipts. Delivered minutes, served people, paid creators — published, including the zeros.
  4. Renewal, then replication. What works once travels: 7 emirates — and, through shared broadcasters and operators, the rest of the Gulf.

The partner

Who we're looking for

Operators with standing in accessibility, media, telecom, or government services. Deaf-led organisations and entrepreneurs are explicitly welcome — the best operator of an accessibility market may come from the community itself. Investors are welcome alongside an operator, or to introduce one.

Why now

The clock is already running.

The dictionary is seven years old and its stated purpose was training interpreters; a delivery layer that puts those interpreters on screen completes it. The UAE hosts the region's broadcasters and platforms, so the first signed catalogue built here is seen across the Gulf.

A playbook that works in one Gulf market travels: the same broadcasters, the same operators and the same Deaf-led institutions work across the GCC from Dubai, Riyadh and Doha — and each country keeps its own sign language, which is why these are separate pages.

Next step

Open the conversation

Write to us — by form, by email, or with a signed or spoken video message. From there: an introductory call, an NDA, the Emirati market dossier, then terms.

Questions

Asked honestly, answered honestly

Are you operating in United Arab Emirates today?
No. That is the point of this page. We claim no local presence, no local staff and no local creators here — the opening is what we are describing.
What does a partnership include?
The platform, the playbook, the brand, and our team beside yours, under a licensed market structure whose terms we discuss directly.
What happens after I write?
A call within days. Then an NDA, the full market dossier, and a decision made in weeks rather than quarters.
We're a platform or a broadcaster, not a partner — can you serve us directly?
Yes. That is the platform, and it does not wait for a market partner.